The Opportunities For Selling Franchises Has Never Been Better

1. World Franchise Organization
World Franchise offers a free professional consulting service for consumers, in the comfort and convenience of their home or workplace, to help them explore their options for business ownership. Our consultants act as a "matchmaker" between our clients and prospective franchise buyers. Utilizing advanced direct marketing techniques such as face-to-face lead generation, direct response advertising, and the use of referral gathering to generate leads, we can deliver new franchisees more cost-effectively than any other media, with targeted precision.

2. Master Franchisees
Entities that typically pay the franchise company a significant initial fee for the rights to develop the territory and sell franchises.

3. Friends And Family Of Customers
One of the best sources for prospective franchise buyers is relatives or family of your long standing customers. Many of your customers may also know other people who would be interested.

4. New Customers Of Franchised Outlets
New customers of your franchisees also make good franchisees themselves.

5. Franchisor Web Sites
Can be a good source of leads when properly optimized for search engines.

6. Franchisee Referral Programs
Reward your franchisees with referral fees for introducing potential franchise buyers to you.

7. Franchise Directories
These publications list franchise investment opportunities on web sites or in magazines for a fee. Typically they charge a monthly advertising fee or a commission for each lead.

8. Franchise Expositions
These attract many prospective franchisees who can learn about and evaluate many franchise opportunities in one place.

9. Free Franchise Seminars
An excellent way to introduce prospective franchise buyers to your business and the merits of your franchise offer.

10. Franchise Brokers
These companies represent a variety of franchises and are paid a commission from the franchise fee by the franchisor.

Note: Typically, recession economies have been friendly to franchising for two reasons:

First, many people who have been laid off are eager to own their own businesses.

Second, lower interest rates provide an incentive for such people to refinance their homes and use the equity to buy a franchise.