The World Franchise Organization (WFO) aims to be the leading franchise sales, development, consulting, and real estate investment membership organization in the world. The WFO has identified over 25,000 franchise systems globally and is building the world’s largest franchise marketplace spanning over 2,650 major cities across more than 200 countries, to help clients export and import franchises, and connect with master franchisees, multi-unit operators, franchise investors and private equity partners interested in importing new franchise concepts into their country.

Virtual Offices

Opportunity Zones

Opportunity Zones are economically distressed communities designated by the U.S. government as eligible to receive certain tax benefits aimed at incentivizing investment and economic development. There are nearly 9,000 Opportunity Zones across the country, spanning all 50 states, the District of Columbia, and five territories. Our goal at World Franchise Organization is to revitalize these areas by combining high-quality affordable housing with a rich variety of franchises that offer amenities and a range of uses within beautiful public spaces. We believe that franchising can be a powerful force for change in our economy and our communities, and we’re committed to helping individuals in Opportunity Zones leverage its potential to achieve their dreams.


Ian D. Fitzwilliam is the founder and Chairman of World Franchise Organization, a Delaware Public Benefit Corporation (“B” Corp.) and community development organization. Ian brings over 40 years of experience in business development and marketing industries, including expertise in an accelerated form of franchising called branchising, to World Franchise. Before founding World Franchise, Ian was the President of New World Marketing, where he led a team of over 2,500 full-time sales representatives and oversaw the opening of 100 US branches simultaneously in one weekend. He negotiated two of the largest single hardcover book purchases in history and generated over $250 million in annualized revenue (inflation-adjusted dollars) before demand exceeded supply.

Community Development

As Chairman, Ian leads the strategic planning and design of master-planned communities, which integrate high-quality residential, commercial, industrial and retail spaces, as well as prefabricated all-steel construction. These communities provide a welcoming environment for hundreds of new businesses, create thousands of job opportunities and homes, and generate hundreds of millions of dollars in economic activity.

Thank you for taking the time to learn more about us. We’re excited to work with you to make franchising a powerful force for change in our economy and our communities.


Revitalize Your Community

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